Polaroid B.V. ("Polaroid" or "we") is committed to respecting the privacy rights of users of this application ("Privacy Policy"). This Privacy Policy explains how we collect, store, and use personal data about you when you download and/or use ("Use") this application (the "App"). This Privacy Policy applies regardless of how the App is accessed and will cover any technologies or devices by which Polaroid makes the App available to you. Please read this Privacy Policy carefully as by using this App you confirm that you have read and understood this Privacy Policy. If you do not want your data to be used as set out in this Privacy Policy, you should not use this App.


Polaroid Film B.V. is a company registered with the commercial register (Kamer van Koophandel for Oost Nederland) in The Netherlands (registration number 08182413) whose registered office is at Hoge Bothofstraat 45, 7511 ZA Enschede, The Netherlands (Postbus 242, 7500 AE Enschede, The Netherlands). Polaroid is part of the Polaroid group of companies. You may contact us on service@polaroid.com. We respect your right to privacy and will only process personal data you provide to us in accordance with the applicable data protection legislation, as updated from time to time.


When you Use the App we and/or our third party data processors acting on our behalf may collect the following personal data about you:
• the date when an analog instant photo was made by using your device on which the App is installed; This enables you to easily sort different photos shot using that device.
Please note that we do not access any personal data from the Google Play Store and/or Apple App Store.


Polaroid (and third party data processors acting on our behalf) may collect, store and process your personal data:
• to make this App and its features available to you;
• to provide our services to you and for associated purposes;
• for research, analysis, testing, monitoring, and administrative purposes; and
• for any related purposes, or where we have a legal right or duty to use or disclose your information (including for crime and fraud prevention and combating and related purposes).
For certain features the App accesses our website www.polaroid.com and its related domains and URLs (the "Website") on which we may collect anonymised details about visitors to our Website for the purposes of aggregate statistics or reporting purposes. However, no single individual will be identifiable from the anonymised details we collect for these purposes. We will not disclose, sell, trade, or rent your personal data to any third party, save for any disclosures of your personal data detailed in this Privacy Policy.
In the event that a third party acquires all or part of our business and/or assets, we may disclose your personal data to that third party in connection with the acquisition. Furthermore, we reserve the right to disclose your personal data to third parties as part of any business or asset sale carried out because Impossible has gone into insolvency or any similar situation, but only where lawful and compliant with the applicable data protection legislation, as amended from time to time. We may also disclose your personal data where necessary to comply with applicable law or an order of a governmental or law enforcement body.

3.1. Personalised banner advertising

If the App accesses the Website you may receive personalised banner advertisements whilst browsing other reputable websites. We are committed to providing you with information on products and offers which are relevant to you. When you visit other websites you may see an advertisement for Impossible because you visited the Website.

Google Analytics, Google Analytics for Display Advertising and AdWords Remarketing
This App and/or the Website use Google Analytics, Google Analytics for Display Advertising and AdWords Remarketing, web analytics services (i) provided by Google Inc. ("Google") and (ii) using cookies. The information generated by the cookies will be transmitted to and stored by Google on servers in the United States of America. Google will use this information on Polaroid's behalf for the purpose of evaluating your use of the App and/or the Website, compiling reports on App and/or Website activity for us and providing Impossible other services relating to website activity and internet usage. The IP address that your website browser conveys within the scope of Google Analytics, Google Analytics for Display Advertising and/or AdWords Remarketing will not be associated with any other data held by Google. The privacy policy for these Google services can be found under https://www.google.com/intl/en/policies/privacy/.

Social Networks
Some pages on the Website load information from social networks to enable targeted advertising for our products on the social network platform which is activated every time someone opens a web page where the code is installed. This piece of code sends such general hashed information about the actions people take on the website to the social network to help the website provider to target its advertisements to the people who took an action on its website.

Visual Website Optimizer
The Website uses a website analytics service which collects, evaluates, and stores anonymized customer data for the purpose of optimizing the use of the Website and for advertising purposes.

The Website uses a retargeting technology which uses cookies.

Live support system
The Website collects and stores anonymized data to operate a live chat system to answer live support inquiries which uses cookies.

Web beacons and flash cookies
We and/or third party data processors acting on our behalf may also use web beacons and flash cookies. Web beacons are embedded in a website or email and allowing to check if a user has accessed certain content of such website or email. Flash cookies are pieces of data that websites which use Adobe Flash may store on a user's computer and can be used to store user preferences, save data from flash games, or to track a user's internet activity.

3.2. International transfers

We may transfer personal data that we collect from you to third party data processors located in countries that are outside of the European Economic Area and to other Impossible group companies in connection with the above purposes. Please be aware that countries which are outside the European Economic Area may not offer the same level of data protection as the European Union, although our collection, storage, and use of your personal data will continue to be governed by this Privacy Policy.


However, please note that whilst we take appropriate technical and organisational measures to safeguard the personal data that you provide to us, no transmission over the internet can ever be guaranteed secure. Consequently, please note that we cannot guarantee the security of any personal data that you transfer via the internet to us.


You have the following rights:
• the right to ask what personal data we hold about you at any time;
• the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge; and
• the right to opt out of any marketing communications that we may send you.
For security purposes we may occasionally request proof of identity before we are able to disclose personal information to you. If you wish to exercise any of the above rights, please contact us using the contact details specified above. However, if you wish to unsubscribe from email marketing communications that we send you, you can most easily do this by clicking on the unsubscribe link at the bottom of any email newsletter we have sent to you.


The Website contains links to other websites operated by third parties. Please note that this Privacy Policy applies only to the personal data that we collect through the App and the Website as accessed via the App and we are not responsible for personal data that third parties may collect, store, and use through their website. We recommend that you check the privacy policies of such other websites.
We do not exercise control over the websites that may be linked to the Website. These other websites may place their own cookies or other files on your computer, collect data, or solicit personal information from you.


This Privacy Policy was last updated in May 2020. Please check back regularly to stay informed of updates to this Privacy Policy.
In case you have any questions about this Privacy Policy or your personal experience dealing with the App and/or Website please contact us on service@polaroid.com.